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Aoyama Shopping

Where to Shop in Aoyama - Tokyo

The cross section of some of Tokyo’s most stylish areas, Aoyama is where the beautiful people go to shop and socialize. Accordingly the shopping in Aoyama is some of the best in the city. Clean cut urbanites shop here for expensive tailored suits and executive wear. There is an impressive collection of top name designer boutiques and flagship stores most famously the Prada Building designed by a prize-winning Swiss architectural team. Look for the tall glassy building with quilted bubbly windows. 

Kotto Street once offered the largest collection of antique stores. Today the 700m street still has a few antique shops however mostly it exhibits upcoming fashion designers.

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The Prada Building

One of the most iconic buildings in Tokyo the Prada Building was designed by Pritzker prize-winning Swiss architectural team of Jacques Herzog and Pierre de Meuron. The exterior polygraph is covered in unique bubbly windows that together resemble a shiny quilted blanket. It’s all-chic white on white interior houses the top brand’s full collection of men’s and women’s apparel and accessories.

  • Subway: Omotesando Station, Ginza Line
  • Address: 5-2-6 Minami-Aoyama, Minato-ku
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Designer stores

Being one of Tokyo’s premier upmarket areas many top international designer brands call Aoyama home. A walk down Omotesando Street will enthrall those who are interested in architecture and fashion. The flagship store for Rei Kawakubo’s Commes de Garcon brand is extraordinary with its many small blue glass hubs. Izzy Miyake, Gucci, Michael Kors and Costume National also have big stores in Aoyama.

  • Subway: Omotesando Station, Ginza Line

Spiral Market

The Spiral Building is a complex of cultural facilities established by Wacoal aimed at bringing together life and art. The Spiral market on the 2nd floor presents simple, high quality home furnishings based on an ‘eternal design’ principle. The store has six self-explanatory zones; lounging, eating, healing, working, wearing and wrapping. The market also regularly hosts the ‘Spiral Market Selection’ which displays clay, glass and fabric artifacts made by hand-picked, up and coming designers.

  • Subway: Omotesando Station, Ginza Line, Exit B1
  • Address: 5-6-23 Minami-Aoyama, Minato-ku
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Take no Megumi

Carrying a charming assortment of authentic Japanese goods Take no Megumi is Tokyo’s only specialty bamboo store. The name Take no Megumi translates as bamboo blessings and all the items pay homage to this natural icon of Japan. Displayed items match the seasons so it’s always worth a visit to pick up some attractive light-weight tokens of Japan.

  • Subway: Omotesando, Ginza Line
  • Address: 5-10-2 Minami-Aoyama, Minato-ku
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Boutique W

The clean cut forms of Tokyo’s anonymous but powerful upper echelon can be seen shopping at Boutique W, a store known as much for its industrial lighting and headless hanging mannequins as for the ultra-sleek architectural fashion sold within. The store carries collections from a number of international designers such as Ann Demeulemeester and Collection Privee.

  • Subway: Omotesando Station, Ginza Line
  • Address: 5-39-3 Jingumae, Shibuya-ku
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Carré Moji

Presenting the visual aesthetic of Japanese calligraphy Carré Moji has an extensive variety of over 1000 original pieces exhibiting modern interpretations of calligraphy as its own art form. The all-original pieces are pricey but even if you are not looking to purchase the gallery is well worth a visit to appreciate this ancient Japanese skill.

  • Subway: Omotesando Station, Ginza Line
  • Address: 3F 5-11-24 Minami-Aoyama, Minato-ku
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Loveless

Loveless showcases over 100 of Japan’s up and coming labels plus the classics in a creative environment that encompasses three levels. The basement level called the ‘Darkside’ is a cave-like room presenting music, books, and free drinks for customers. The top floor named ‘Sunny Side’ is vastly different with numerous brightly-coloured dresses lined up. The central floor has mainly accessories including shoes, bags and luggage.

  • Subway: Omotesando Station, Ginza and Chiyoda Lines
  • Address: 3-17-11 Minamiaoyama
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Cibone at Aoyama Bell Commons

This shopping mall is popular among the young trendy set with a collection of interesting shops and restaurants. Be sure to check out Cibone on the basement level which has an eclectic collection of unique appliances, stationery, clothing, dinnerware and cool futuristic furniture. Everything in the shop has its own quirks making Cibone a must see for a taste of Japanese innovation mixed with tongue-in-cheek humour.

  • Subway: Gaienmae Station, Ginza Line
  • Address: Aoyama Bell-Commons B1F, 2-14-6 Kita-aoyama, Minato-ku
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Dress Camp

While the interior décor of this shop suggests refinement and restraint, with sleek mirrored walls and Swarovski crystal chandeliers, the clothes in Dress Camp scream the opposite. Bright, bold colours, splashes, crazy prints all represent Dress Camp’s signature look. The store holds a plethora of unique fashion pieces from dresses to pants to bikinis.

  • Subway: Omotesando Station, Ginza and Chiyoda Lines
  • Address: 5-5-1 Minami-Aoyama, Minato-ku
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